Be Botanical: Sustainable Growth and Innovation since 2015

Our Story, Mission and Values

Commitment to Sustainable Business and Knowledge Sharing

Be Botanical was founded to help companies create a healthy footprint in Europe by promoting sustainable, climate-smart agricultural practices. We combine international business development with innovation and training to maximize social and environmental impact alongside financial results.

Meet Our Driven Team

Professionals Dedicated to Your Success and Sustainability

Our team consists of experts in sustainable agriculture, business development, and financing, who work together to grow your project or business with a focus on people and the planet.

Our Team

Our team consists of highly educated and motivated employees who are absolute experts in their field. Thanks to their years of experience in the sector, they can always offer our customers comprehensive, first-class service.

Jurie Geldenhuys

Founder

Jurie comes from a farming and management background and is described as the chief designer of Zeagrow, an innovative fertilization concept utilizing biostimulants. He has focused on plant-to-plant based biostimulant work, organic and natural animal fodder, and the practical application of sustainable agriculture technologies.

His experience connects crop and animal farming, farm equipment, maintenance, irrigation, solar applications, construction and community training. This practical background supports Be Botanical’s ambition to design systems that can be implemented on the ground rather than remaining at concept level.

Jurie’s holistic view links food security, climate change, water, biodiversity and sanitation through practical revenue models. This perspective is central to Be Botanical: circular agriculture should improve the environment, create viable products and strengthen local farming systems at the same time.

George C.C. Pandukai

Strategic Partner

George C.C. Pandukai is dedicated to advancing sustainable solutions in waste management and renewable energy development. His work focuses on developing and implementing biogas systems that manage agricultural and household waste while reducing environmental pollution. Through an integrated waste-to-value approach, George explores how organic waste can be transformed into renewable energy and nutrient-rich organic fertilizers. These solutions support cleaner communities, sustainable agriculture, improved soil health, and a more circular economy.

George is also conducting ongoing research into nano-organic fertilizer development. This research aims to explore innovative fertilizer technologies that could improve nutrient efficiency, support healthier crop production, and reduce agriculture’s dependence on conventional chemical fertilizers. His work connects waste management, renewable energy, and sustainable agriculture, turning environmental challenges into practical opportunities for energy generation and food production.